Concept design - This will require a basic idea presentation on no more than 1 A4 sheet of paper. The design concept should be presented in sketch form and hand renderings only, no computer assistance will be allowed at this stage.

Market research - This will require market research information to be provided to support the market size and requirement for the new product. This information is to be provided on no more than 1 A4 page and may contain text, statistical information and pictures. Deadline - April 30th

The winning candidate will have their product marketed and if the market demand is proven, produced by Agentdraw ltd. This process will be recorded in graphical text and video format and be placed on the web site.

The three finalists remaining at the end of Stage 6 will all attend the PIA and the winner will be announced on the night. This will be an all expenses paid, overnight event at the Park Lane Hilton Hotel, London, in October (date to be confirmed).